Tuesday, April 12, 2011

"Loyalty Is a Human Feeling"

Most people are irrational; therefore to persuade the masses, pains must be taken to rouse their emotions.

Sigmund Freud usually gets credit for this idea. Nevertheless, whether consciously or unconsciously, Western politicians used his observation as a political stratagem even before he had discovered it, mobilizing the public at the polls. Party feeling, Sir Henry Maine observed, has proven itself more persuasive among constituents than reasoned arguments.

During World War I, Bertrand Russell observed that in a state of hysteria or severe anxiety, even the more cerebral people in society let rational considerations fall by the wayside, pursuing irrational ends.

Today, corporations -- and astute individuals -- capitalize on these tenets.




Above, Simon Sinek discusses how successful corporations predicate their business models.


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Tuesday, April 5, 2011

Video madness

LongboardColombia rider Camilo Céspedes recently uploaded his video Frame by Frame. The film is a refreshing reminder of what video really is: a roll of freeze frames moving really fast. Céspedes' slide show slows things down enough for the twenty-first century student to observe the true tenor of motion picture.


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LongboardColombia

LongboardColombia, Loadedboards' exclusive Loadedboard and Orangatang distributor in Colombia, hopes to facilitate community growth through shared experiences in longboard skateboarding.

Map by Grolier

Pablo, Loadeds' international sales guru, says that Loaded looks for international distributors who share and practice its ideology: experience the soulful experience of riding and pass on the stoke through fraternity with other riders.


In South America, Loaded and Orangatang grant one lucky merchant an exclusive franchise to sell its products in the country, Pablo says, to prevent discord among shops and riders, others say, to eliminate competition, keeping prices high.  Bottom line, the boards cost the consumer more in Latin America.  Expensive shipping fees and import customs hike up prices.  Competition might make the enterprise unprofitable.


LongboardColumbia has been showcasing Loadeds' boards and wheels for more than three years now.  More recently, however, the company has started adding to Loadeds' massive collection of skate videos on the Web.


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Like a little Loadedboard colony, LongboardColumbia is Loadeds' gateway to trade in Colombia.  It's this type of subsidiary that has made Loadeds' vision a global enterprise.